On-line checks throughout the production process guarantee consistent quality. Runnability is the measure newspaper production managers most often use to gauge newsprint and Atlantic’s product has become known for its runnability.

Containing up to 20% more footage per roll, Atlantic's newsprint reduces the frequency of roll changes on presses, adding to its pressroom runnability. An indication of the quality of Atlantic’s product is the result of a newsprint comparison undertaken by a large printing ink company for a major U.S. daily. The test compared Atlantic’s 100% recycled newsprint against four competitive products with varying degrees of recycled content. It measured the qualities- strength, brightness, opacity, ink receptivity and ink adherence – that contribute to a paper's printability.